Your key to long-term success is making sure your first 8 guests leave 5-star reviews.

Here’s how to get those first 8 guests, and ensure they leave 5-star reviews:

#1 Listing optimization

Your Airbnb listing should be jam-packed with keywords. Use AirDNA to find the most popular amenities in an area.

Pro-Tip: Use RankBreeze‘s listing optimization and copywriting service using AI and Airbnb search history to create for you custom keyword-rich titles and descriptions. Their digital marketing campaigns also boost your listing’s visibility.

#2 Professional photography

This is non-negotiable. Airbnb-style photos (NOT real estate photos) are a must to tell your property’s unique story, create a mood, and journey through the home. Angles should be straight on, and focus on what makes your place special. Ask yourself — why would someone want to stay here over somewhere else? And make sure that shines through in the photography.

#3 Standout cover image

Make your listing pop in searches. Act like a guest and search Airbnb for your area. What do you see? You need to find ways to stand out in search, and make potential guests stop scrolling. I love a collage with small clear text highlighting your best amenities (RankBreeze also makes their service).

#4 Launch pricing strategy

For the first 8 guests, price your listing below market rate and utilize Airbnb’s New Listing promotion. Aim for rapid bookings and excellent reviews to climb the Airbnb algorithm. Once you have the first 8 5-star reviews, edge your price back toward your proforma.

#5 Automated messages and flawless arrival instructions

Ensure they’re crystal clear. Test them yourself to guarantee a seamless guest experience. Change things that are either unclear or out of order. These messages need to be perfection so no one gets frustrated. Make sure your guests show up reading those instructions and say “ wow, that was easy.”

#6 Treat your guests like royalty

Once they’re in, make them happy. Be a great host. Conversate if they want it. Leave them alone if they want it. But do whatever they want and get those 5-star reviews. And be sure to ask for those reviews too!