The ideal amount of words in your Airbnb listing is between 800 - 900 words. This is according to a study by Rankbreeze — the absolute expert in Airbnb SEO.

And because 900 words is a lot, I created a template that you can use to customize for your listing.

Be sure to look up keywords to include in this template. You can AirDNA or Rankbreeze’s for that — or, just have Rankbreeze do the analysis and write your listing description for you (which is what I always do).

TITLE:

[Adjective] [condo/home/villa/cottage] | [Unique Thing] | [Amenity]+[Amenity]

SUMMARY:

Experience [unparalleled/spectacular/serene] [comfort/elegance/ambiance] in our [large/cozy/luxury/rustic] [Property Size: XX SqFt or # Bedrooms / # Bathrooms] [condo/home/villa/cottage], boasting [Unique Feature: breathtaking views/modern amenities/a rooftop terrace/an infinity pool] and exclusive access to [Amenities: a private gym/a heated pool/lush gardens]. Nestled in the [adjective: vibrant/charming/historic/secluded] [Location], you're mere minutes from [Local Attractions: bustling markets/world-class museums/stunning parks/quaint cafes], with easy access to [Nearby Cities/Attractions: major metropolitan areas/scenic countryside/coastal towns]. Embrace the best of [Location] and discover more below!

☀ [Distance/Time] to [Specific Place or Attraction]

☀ [Distance/Time] to [Specific Place or Attraction]

☀ [Distance/Time] to [Specific Place or Attraction]

THE SPACE:

KEY FEATURES:

☀ [Number of Bedrooms: two/three/four] beautifully furnished bedrooms with [Type of Beds: king-sized beds/twin beds/queen-sized beds] and [Feature like high-quality linens/beautiful views/private balcony]

☀ [Number of Bathrooms: one/two/three] full bathrooms featuring [Bathroom Amenities/Features: spa-like amenities/modern fixtures/rainfall showerheads]

☀ [Fully-equipped] kitchen with [Kitchen Amenities/Features: stainless steel appliances/a breakfast bar/state-of-the-art appliances]

☀ Comfortable living area with [Living Area Amenities/Features: a large flat-screen TV/cozy fireplace/plush seating]

☀ [Unique Features/Amenities of the Property: a private gym/an entertainment room/a rooftop terrace]

☀ [Outdoor Space Description, if any: a landscaped garden/a private balcony/a spacious patio]

Here Are A Few Kind Words From Our Past Guests:

[Insert a review or part of a review “in quotations.”] -[Guest name]

[Insert a review or part of a review “in quotations.”] -[Guest name]

[Insert a review or part of a review “in quotations.”] -[Guest name]

☆☆ BEDROOMS ☆☆

Discover rest and relaxation in the [Number of Bedrooms: one/two/three/four] [Style: elegantly/cozy/Scandinavian] decorated bedrooms, each featuring [Type of Beds: king-sized beds/twin beds/queen-sized beds], bedside tables with [reading lamps/books], and [luxurious] linens for a peaceful night's sleep. [Any Additional Bedroom Details: en-suite bathrooms/walk-in closets/private balconies/stunning views].

☆☆ BATHROOMS ☆☆

The property includes [Number of Bathrooms: one/two/three/four] well-maintained bathrooms, each providing all the essentials [amenities: shampoo/conditioner/body wash] to start your day right. [Detailed Description of Bathrooms: modern walk-in showers/luxurious soaking tubs/contemporary fixtures and fittings/heated floors].

☆☆ KITCHEN & LIVING AREA ☆☆

The heart of the home, the [open-concept] kitchen and living area, is fully equipped for your convenience. Prepare delicious meals in the kitchen, complete with [Kitchen Amenities/Features: modern appliances/a large island/a coffee bar/high-end cookware], and unwind in the cozy living area with [Living Area Amenities/Features: comfortable sofas/a large flat-screen TV/a fireplace/an entertainment system]. [Additional Details: a dining area with seating for six/a reading nook with a collection of books/access to a private balcony/stunning views of the surroundings].

☆☆ OUTDOOR SPACE ☆☆

[Description of Outdoor Space, Balcony, Patio, etc. and Available Amenities]

Book Today & Let Us Take Care Of You In [City]!

☆☆ GUEST ACCESS ☆☆

You will have [exclusive] access to the entire [Property Type: condo/apartment/house/villa] via [a private entrance]. There is a [public/shared] [Outdoor Space: garden space/patio area/rooftop terrace] you can take advantage of during your stay. Easy [Entry Method: KeyedDigital check-in/keyless entry/code entry system] makes check-in a breeze. And you’ll have [Additional Resources: any other amenities].

[Free] parking is available [on-site/ street parking].

[Paid] parking is available [on-site/ street parking].

This is the [Superlatives: Most Fun/Chic/Stunning/Family Friendly] place in the entirety of [Region: South Florida/North California/East Coast]! You'll be staying at [Property Name] - A [Era/Style: mid-century/modern/classic/new] [Property type apartment/home/villa/cottage] been designed into a [stunning/relaxing/serene] eExperience Type: Airbnb experience/luxury stay/unique getaway]!